Illustrations and layout designs were needed for the third instalment of Burness Paull's industry-leading Future Chemistry thought leadership series. A digital-only paper opened opportunities for a more interactive design, allowing the reader to jump through the chapters as suits.
The paper focused on the ever-changing workplace in light of accelerated change as a result of Covid-19. The digital-only format, using the Shorthand platform, opened opportunities for a more interactive design, allowing the reader to jump through the chapters as suits. The digital format also allowed for further experimentation with format, which resulted in the campaign having a wider reach than previous paper editions, as well as the opportunity to expand the discussion with potential clients.
DISCIPLINES:
Layout Design, Illustration, Iconography
Layout Design, Illustration, Iconography
To view the full paper online, click here.